My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience

Topics: Advertising, Branding, Business, Culture, Events, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
Starbucks Logo Window Display

Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan which will include improving customer experience. Apparently, their aim is to increase customer loyalty, customer retention, and customer acquisition. Let’s take a […]

My Starbucks Reward™ and Customer Loyalty – 9 Tips to Positive Reinforcement

Topics: Advertising, Branding, Business, Culture, Events, Ideas, Leadership, Marketing, Motivation, Sales, Strategy By: Gregg Jaden
starbucks logo

Do you know that there are many factors that can degrade the health of your customer loyalty program and negatively impact customer experience and loyalty? Your email marketing campaign can also make or break your brand image. An example of this is delivering content at the wrong time during customer’s buying decision or sending a […]

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience

Topics: Advertising, Branding, Business, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Motivation, SEO, Strategy, Success, Technology By: Jackie Ta
google logo building

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience Have you ever wondered if your packaging or logo will produce the right results? Have you ever been uncertain about whether creating a new feature or enhancing an existing feature for your product will be better? Have you ever got […]

The New Evolution of Superhero Costumes

Topics: Achievement, Branding, Business, Creative, Culture, Design, Film, Filmmaking, Ideas, Innovation, Media & Entertainment, Mobile Apps, Motivation, Movies, Strategy By: David Konow
Man of Steel Costume Stamp

With Man of Steel grossing a world-wide take of $235 million so far, comic book movies are still going strong, and they’re not going away any time soon. The success of modern day comic book movies shows that the genre has come a long way since the days of, say, the ‘60’s Batman TV show. […]

Will JJ Abrams Carry on Rod Serling’s Legacy?

Topics: Branding, Business, Careers, Creative, Culture, Film, Filmmaking, Innovation, Inspiration, Marketing, Media & Entertainment, Motivation, Movies, Perseverance, Success By: David Konow
Hollywood Sign Daytime

We didn’t have the term “show runner” back in the day, but Rod Serling was absolutely one of the first. The Twilight Zone was his baby, and everybody knew he wasn’t just the host, but the key creative force behind it. So now that the news has come, via the Hollywood Reporter, that JJ Abrams […]

Social Media – Targeted Ads – Personal Assistant or Big Brother?

Topics: Advertising, Branding, Business, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Search Bar Google Colors

Search Engines & Social Media| Targeted Ads – Personal Assistant or Big Brother? Technology has changed the way we are learning, shopping, sharing, connecting, and being entertained. As a result, search engines including AOL, Bing, Yahoo, and Google are discovering the latest and greatest goldmine with search engine marketing, advertising, and targeted ads. Major social […]

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments

Topics: Achievement, Advertising, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta
Cinama Lens close up

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments The proliferation of videos to multiple platforms and device types makes it vital in today’s always-on, socially demanding and instantaneous connections. Delivering relevant, engaging content to the right audience, the right platforms, and the right devices has become essential. Video is […]

Top 10 Mobile Device Design Considerations to Implement for Your App

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, Strategy, Technology By: Jackie Ta
Set of touchscreen smartphones

Are you using mobile as the face of engagement in today’s real-time social, hyper-connected world? With the proliferation of smartphones and tablets putting the power in the hands of global consumers who are now shaping mobile markets, mobile has manifested into a new system of engagement and changed the way brands operate. Brands are using […]