Key Questions to Ask Stakeholders for Big Data/BI Reporting Initiatives

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Data Analytics Analysis

Big Data |Key Concepts in Data Analytics – Key Questions to Ask Stakeholders for Big Data/BI Reporting Initiatives Data, metrics, trends, information, dashboards, sales, leads, opportunities, and business decisions – do these words pique your interest? Throughout my career in the business analysis and business intelligence arena, I’ve helped the business make informed decisions through […]

Social Games | 4 User Profiling Essentials for Branding and Apps Development

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Mobile Apps, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
ipad games soccer

Are you turning your life into a game? Some consumers are. To some, life is just a game. With the recent, increased rise of gamification, companies are taking notice and using gamification-related activities and mobile devices to entice users to interact with their brands.  Gamification is an integration of game design concepts and mechanics into […]

My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience

Topics: Advertising, Branding, Business, Culture, Events, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
Starbucks Logo Window Display

Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan which will include improving customer experience. Apparently, their aim is to increase customer loyalty, customer retention, and customer acquisition. Let’s take a […]

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience

Topics: Advertising, Branding, Business, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Motivation, SEO, Strategy, Success, Technology By: Jackie Ta
google logo building

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience Have you ever wondered if your packaging or logo will produce the right results? Have you ever been uncertain about whether creating a new feature or enhancing an existing feature for your product will be better? Have you ever got […]

Social Media – Targeted Ads – Personal Assistant or Big Brother?

Topics: Advertising, Branding, Business, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Search Bar Google Colors

Search Engines & Social Media| Targeted Ads – Personal Assistant or Big Brother? Technology has changed the way we are learning, shopping, sharing, connecting, and being entertained. As a result, search engines including AOL, Bing, Yahoo, and Google are discovering the latest and greatest goldmine with search engine marketing, advertising, and targeted ads. Major social […]

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments

Topics: Achievement, Advertising, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta
Cinama Lens close up

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments The proliferation of videos to multiple platforms and device types makes it vital in today’s always-on, socially demanding and instantaneous connections. Delivering relevant, engaging content to the right audience, the right platforms, and the right devices has become essential. Video is […]

Top 10 Mobile Device Design Considerations to Implement for Your App

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, Strategy, Technology By: Jackie Ta
Set of touchscreen smartphones

Are you using mobile as the face of engagement in today’s real-time social, hyper-connected world? With the proliferation of smartphones and tablets putting the power in the hands of global consumers who are now shaping mobile markets, mobile has manifested into a new system of engagement and changed the way brands operate. Brands are using […]

Mobile | Can BlackBerry® Compete with Technology Giants and Regain Global Market Share? 5 Major Takeaways

Topics: App Development, Business, Design, Ideas, Innovation, Leadership, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, Strategy, Technology By: Jackie Ta
Market Share Blackberry

What do technology giants, Apple and Google, have in common? They are two of the major players that know how to disrupt markets with mobile devices and mobile engagement. As a result, they’re taking over a significant share of the smartphone marketplace with their innovative operating system and devices. Now, BlackBerry® wants to regain a […]

News – Run for Boston – Run for Hope and Solidarity – “Keep on Running”

Topics: Ideas By: Jackie Ta
Boston Marathon Runners

Words cannot accurately and truly express the horror and sadness that I felt when I first heard of the twin bombs that hit the Boston Marathon. I was on the treadmill and finishing my last quarter-mile lap of a 6.5 mile run when the news coverage of the bomb hit me with a sense of […]

7 Encouraging Ways to Deal with Difficult Personalities

Topics: Business, Careers, Culture, Ideas, Inspiration, Leadership, Marketing, Media & Entertainment, Motivation, Perseverance, Sales, Success By: Jackie Ta
Nostalgic Boss worker sleeping

Have you ever felt the pulse beating, face-flushing, word-sputtering frustration and bewilderment of having to deal with egotistical, belligerent, hardcore bully? What about the frustration of dealing with negative Ned or Nancy? People pleaser?  Bad, incompetent bosses?  We all have to deal with these types of personalities (some more than others, unfortunately), and at times, […]