Are you too Close to your Brand to see Clearly? 7 Essential Questions

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Gregg Jaden
Help-Branding

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a select few resist it. I always wondered why. Why is there resistance when our team has come up with a killer concept? No […]

Top 10 Tips for Successful Social Media and Search Engine Optimization (SEO) Initiatives

Topics: Advertising, Branding, Business, Creative, Marketing, Media & Entertainment, Mobile, Sales, SEO, Social Media, Strategy, Technology, Web Design By: Jackie Ta
Illustration of the thumb up hand with like text. Isolated on white.

Do you know that social media is changing the way your website is optimized and ultimately how you should brand your company on search engine sites?  Social engagement and interaction on social media platforms builds brand awareness and loyalty that will ultimately pay off in the long term. Whether you’re a blogger, a site owner, […]

Creativity | Top 8 Tips for Creative Advertising

Topics: Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Marketing, Media & Entertainment, Motivation, Sales, Social Media, Strategy By: Jackie Ta
New York City NYC Time Square

Man’s mind, stretched by a new idea, never goes back to its original dimensions – Oliver Wendell Holmes, Jr. There’s a global challenge of complexity due to changes in technology and a cultural shift to connectivity. Customers want a more creative and innovative solution. Show them your company is on the cutting edge of creativity. […]

Unnatural Links Penalties in Full Force – What to do if you are Affected

Topics: Advertising, Business, Marketing, SEO, Strategy, Technology, Web Design By: Gregg Jaden
Google Logo Screenshot

REPORT: Google still penalizing for unnatural links – What to do if you are affected… As you may already know, early this year Google had a mandate to reach out to the sites that might have had a poor link scheme and asked politely that site owners make corrections if they wanted their rankings back. […]

Company: Top 6 Tips for Investing in Social Responsiveness

Topics: Advertising, Branding, Business, Social Media, Strategy By: Jackie Ta
Starbucks-Coffee-Outside

What do Microsoft, Starbucks, Target, and other socially-conscious companies have in common? They all are setting precedent on bringing social responsiveness to the forefront. They are aware that their company’s vitality depends on investing in causes that reflect their commitment to community service and at the same time, improve their top-line and bottom-line successes. They […]

Innovation: Top Fashion Designer Phillip Lim Expands Brand with New Comic Book Mobile App

Topics: Advertising, App Development, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Mobile, Social Media, Strategy, Technology, Web Design By: Dina Gachman
3.1PhillipLim-Comic-2

Top Fashion Designer Phillip Lim launched his clothing line in 2005, and his creations are staples in the pages of Vogue and on runways from New York to Paris to Milan. What Lim is doing to expand his brand is innovative and interesting, and whether you’re in the fashion industry or not, it’s worth checking […]

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You

Topics: Advertising, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
two pigs talk about class

Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s emotions and relate to their current needs? It’s your humanness that sells…

Top 9 Investments Your Company Should Make

Topics: Branding, Business, Ideas, Innovation, Motivation, Sales, SEO, Social Media, Technology By: Jackie Ta
Social Media Icons 1

Why are investments so important? They are what drive your goals to reality. Determine what investments make sense for your business and monitor them to ensure that they still meet your business needs and financial goals. Investing in your company is the most important investment you can make. Know how to use these investments to […]

6 Simple Ways to Get Your Social Media-phobic Friends to Engage

Topics: Advertising, Branding, Business, Marketing, Social Media, Strategy By: Dina Gachman
Twitter Engage with Me

The term “shameless self promotion” often precedes people’s social media posts when they’re, well, promoting their business or brand. Until it becomes part of your daily work routine, asking people to share your material or your product can feel intrusive. In today’s world, though, it’s important to get over this fear – and fast. If […]

Top 6 Motivators to Incorporate “Why?” in Everything You Do

Topics: Achievement, Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Inspiration, Leadership, Motivation, Perseverance By: Jackie Ta
Knowing Why

What great leaders, past and present, who you admire or inspire you? What do they have in common? Perhaps, they believe in their vision for their products or services and make their customers believe in it too. Simon Sinek, in his book How Great Leaders Inspire Everyone to Take Action, talks about how organizations of […]