Key Questions to Ask Stakeholders for Big Data/BI Reporting Initiatives

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Data Analytics Analysis

Big Data |Key Concepts in Data Analytics – Key Questions to Ask Stakeholders for Big Data/BI Reporting Initiatives Data, metrics, trends, information, dashboards, sales, leads, opportunities, and business decisions – do these words pique your interest? Throughout my career in the business analysis and business intelligence arena, I’ve helped the business make informed decisions through […]

Social Media: 10 Tips on Using Instagram to Market Your Business

Topics: Advertising, Branding, Business, Innovation, Inspiration, Marketing, Media & Entertainment, Social Media, Strategy, Technology By: Lauren Chan
Instagram

Social Media: 10 Tips on Using Instagram to Market Your Business Though you may think 10 tips on using Instagram to market your business are all common knowledge, you would be surprised to learn how many business owners are not using the simple strategies—or Instagram, for that matter. Mark Zuckerberg’s billion-dollar acquisition of Instagram was […]

Social Games | 4 User Profiling Essentials for Branding and Apps Development

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Mobile Apps, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
ipad games soccer

Are you turning your life into a game? Some consumers are. To some, life is just a game. With the recent, increased rise of gamification, companies are taking notice and using gamification-related activities and mobile devices to entice users to interact with their brands.  Gamification is an integration of game design concepts and mechanics into […]

New Screenwriting Technology Can Create Storyboards ForScripts

Topics: Advertising, App Development, Branding, Business, Creative, Culture, Design, Film, Filmmaking, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Movies, Strategy, Technology By: David Konow
Storyboard Sketch

It’s been a long time since screenwriting has relied on the typewriter. In fact, you often hear through the Hollywood grapevine that no one will even look at your script if you’re not using the right software, whether it’s Final Draft or Script Magic. For years I’ve contributed for several screenwriting publications, and I’ve often […]

My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience

Topics: Advertising, Branding, Business, Culture, Events, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
Starbucks Logo Window Display

Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan which will include improving customer experience. Apparently, their aim is to increase customer loyalty, customer retention, and customer acquisition. Let’s take a […]

My Starbucks Reward™ and Customer Loyalty – 9 Tips to Positive Reinforcement

Topics: Advertising, Branding, Business, Culture, Events, Ideas, Leadership, Marketing, Motivation, Sales, Strategy By: Gregg Jaden
starbucks logo

Do you know that there are many factors that can degrade the health of your customer loyalty program and negatively impact customer experience and loyalty? Your email marketing campaign can also make or break your brand image. An example of this is delivering content at the wrong time during customer’s buying decision or sending a […]

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience

Topics: Advertising, Branding, Business, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Motivation, SEO, Strategy, Success, Technology By: Jackie Ta
google logo building

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience Have you ever wondered if your packaging or logo will produce the right results? Have you ever been uncertain about whether creating a new feature or enhancing an existing feature for your product will be better? Have you ever got […]

Social Media – Targeted Ads – Personal Assistant or Big Brother?

Topics: Advertising, Branding, Business, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Search Bar Google Colors

Search Engines & Social Media| Targeted Ads – Personal Assistant or Big Brother? Technology has changed the way we are learning, shopping, sharing, connecting, and being entertained. As a result, search engines including AOL, Bing, Yahoo, and Google are discovering the latest and greatest goldmine with search engine marketing, advertising, and targeted ads. Major social […]

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments

Topics: Achievement, Advertising, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta
Cinama Lens close up

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments The proliferation of videos to multiple platforms and device types makes it vital in today’s always-on, socially demanding and instantaneous connections. Delivering relevant, engaging content to the right audience, the right platforms, and the right devices has become essential. Video is […]

Top 10 Mobile Device Design Considerations to Implement for Your App

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, Strategy, Technology By: Jackie Ta
Set of touchscreen smartphones

Are you using mobile as the face of engagement in today’s real-time social, hyper-connected world? With the proliferation of smartphones and tablets putting the power in the hands of global consumers who are now shaping mobile markets, mobile has manifested into a new system of engagement and changed the way brands operate. Brands are using […]