8 Essential Techniques to Become a Professional Sales Guru

Topics: Achievement, Advertising, Branding, Business, Creative, Ideas, Inspiration, Marketing, Motivation, Sales By: Gregg Jaden
Businessman-Handshake-Animated

Have you ever wanted something from someone? Do you know what to say or do to get it? Everyone can get frustrated with the sales process – you, your customer, your prospects, and even onlookers. The key to success is to learn from people who have mastered sales and apply those lessons to your sales […]

Are you too Close to your Brand to see Clearly? 7 Essential Questions

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Gregg Jaden
Help-Branding

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a select few resist it. I always wondered why. Why is there resistance when our team has come up with a killer concept? No […]

Top 10 Tips for Successful Social Media and Search Engine Optimization (SEO) Initiatives

Topics: Advertising, Branding, Business, Creative, Marketing, Media & Entertainment, Mobile, Sales, SEO, Social Media, Strategy, Technology, Web Design By: Jackie Ta
Illustration of the thumb up hand with like text. Isolated on white.

Do you know that social media is changing the way your website is optimized and ultimately how you should brand your company on search engine sites?  Social engagement and interaction on social media platforms builds brand awareness and loyalty that will ultimately pay off in the long term. Whether you’re a blogger, a site owner, […]

Creativity | Top 8 Tips for Creative Advertising

Topics: Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Marketing, Media & Entertainment, Motivation, Sales, Social Media, Strategy By: Jackie Ta
New York City NYC Time Square

Man’s mind, stretched by a new idea, never goes back to its original dimensions – Oliver Wendell Holmes, Jr. There’s a global challenge of complexity due to changes in technology and a cultural shift to connectivity. Customers want a more creative and innovative solution. Show them your company is on the cutting edge of creativity. […]

Innovation: Top Fashion Designer Phillip Lim Expands Brand with New Comic Book Mobile App

Topics: Advertising, App Development, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Mobile, Social Media, Strategy, Technology, Web Design By: Dina Gachman
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Top Fashion Designer Phillip Lim launched his clothing line in 2005, and his creations are staples in the pages of Vogue and on runways from New York to Paris to Milan. What Lim is doing to expand his brand is innovative and interesting, and whether you’re in the fashion industry or not, it’s worth checking […]

Top 6 Motivators to Incorporate “Why?” in Everything You Do

Topics: Achievement, Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Inspiration, Leadership, Motivation, Perseverance By: Jackie Ta
Knowing Why

What great leaders, past and present, who you admire or inspire you? What do they have in common? Perhaps, they believe in their vision for their products or services and make their customers believe in it too. Simon Sinek, in his book How Great Leaders Inspire Everyone to Take Action, talks about how organizations of […]

30 Values that Drive Personal Philosophy

Topics: Achievement, Business, Creative, Culture, Inspiration, Leadership, Motivation, Perseverance By: Jackie Ta
Socrates-In-Athens

I am made of many layers. Each layer represents my inner self and outer self…how I perceive myself and how others perceive me. What’s important to me may or may not be important to others. We all have a sense of what’s important to us – our own personal philosophy – what drives us. Do […]

Brand Makeover – Which Color is right for your Brand?

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Marketing, Sales, Strategy By: Danielle Parish
Branding and Color - The Importance of Color for your Brand

Do you know that colors can make your brand memorable?  Think about the story your colors tell.  Look at the fast food industry; what does its choice of colors tell you?  Red and yellow are universally used for branding in fast food franchises.  What would happen if another fast food place decide to use blue […]

Creative: Top 5 Ways to Get Inspired

Topics: Achievement, Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Perseverance By: Jackie Ta
Fortune cookie: "Your fortunes are up to you"

Have you ever tried to start a cold car in the middle of a very cold winter? You hit the ignition, give it extra gas, and nothing happens. Whether you’re starting a new business endeavor, a new branding image, a new product, or even a new business proposition, you find that sometimes getting started is […]

Social Media: 10 Facebook User’s Personas Your Business Can Learn From

Topics: Achievement, Branding, Business, Creative, Ideas, Innovation, Marketing, Sales, Social Media, Strategy By: Jackie Ta
Persona for Social Media

Do you know that Facebook users are one of your best customers and subject matter experts to profile? They are a variety of diverse experiences with an amazing breadth of knowledge that may not be found in any textbook that you can learn from…