My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience

Topics: Advertising, Branding, Business, Culture, Events, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
Starbucks Logo Window Display

Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan which will include improving customer experience. Apparently, their aim is to increase customer loyalty, customer retention, and customer acquisition. Let’s take a […]

My Starbucks Reward™ and Customer Loyalty – 9 Tips to Positive Reinforcement

Topics: Advertising, Branding, Business, Culture, Events, Ideas, Leadership, Marketing, Motivation, Sales, Strategy By: Gregg Jaden
starbucks logo

Do you know that there are many factors that can degrade the health of your customer loyalty program and negatively impact customer experience and loyalty? Your email marketing campaign can also make or break your brand image. An example of this is delivering content at the wrong time during customer’s buying decision or sending a […]

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments

Topics: Achievement, Advertising, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta
Cinama Lens close up

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments The proliferation of videos to multiple platforms and device types makes it vital in today’s always-on, socially demanding and instantaneous connections. Delivering relevant, engaging content to the right audience, the right platforms, and the right devices has become essential. Video is […]

Calgary Flood Aftermath Photos #yycflood #CalgaryFlood (Part 2 Photos)

Topics: Culture, Events By: Gregg Jaden
Shot of Elbow park bridge to Roxboro - the river levels are at a maximum still.

A few blocks from our Calgary office, the Roxboro Community was hit hard and most of it completely submersed by the raging waters of the Calgary Flood. It’s an eerie feeling walking through the debris in the Calgary community of Roxboro which borders along the Elbow River where restoration crews will be working through the […]

Calgary Flood Aftermath Photos #yycflood #CalgaryFlood (Part 1 Photos)

Topics: Business, Culture, Events, Perseverance By: Gregg Jaden
Roxboro Elbow River Bridge - Calgary Flood - High Water level - Debris downtown Calgary

Calgary’s Downtown core especially 4th Street SW near the Elbow River was one of the most affected areas of the flood. Officials predicted that it would likely be without power for days to come. Officials also reported that the Bow River and Elbow River would likely recede over the next 48 hours. Power outages continue […]

Marketing | 7 Music Essentials to Convey Your Brand’s Story

Topics: Advertising, Branding, Business, Creative, Culture, Design, Events, Ideas, Inspiration, Marketing, Media & Entertainment, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta
Music for Branding

The age of digital, social media, and mobile has disrupted the music world giving the entertainment industry massive opportunities to stretch comfortably into cyberspace while ushering in a new era for fans, followers, artists, retailers, and businesses. Do you know what it would take to chart a course through this terrain while connecting your target […]

Mobile Apps: Top 8 Uses for QR Codes to Drive Sales, Increase Brand’s Awareness, and Connect with Customers

Topics: Advertising, App Development, Branding, Business, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Sales, Strategy, Technology By: Jackie Ta
Scanning advertising with QR code on mobile smart phone.

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” — Wayne Gretzky Do you have this mindset when marketing and selling your products and services?  In this era of mobile technology, access to real-time information and instant connections is reinventing the way we […]

Creating Website Wealth from Pure Passion

Topics: Achievement, Branding, Business, Creative, Culture, Design, Events, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Motivation, Perseverance, Sales, Social Media, Strategy, Technology, Web Design By: Danielle Parish
Addicted 2 Success Screenshot Copyright

Is there a certain web project, website or idea that you constantly think about or, are addicted to?  It may be an invention, a couple of Artist renderings, a business plan, and a non-profit or just plain obsession with success.  Now whatever the project, idea or proposal is, I bet that it is the key […]

Boo! | 9 Halloween Personality Types to Bring to Meetings

Topics: Business, Creative, Design, Events, Ideas, Inspiration, Motivation By: Jackie Ta
Scary-Movie-Halloween-Mask

The chase for the World Series (“The Fall Classic”) title has begun; football season is well in progress; and the leaves are falling…Tis’ the season of ghosts, goblins, creative decorations and costumes. The spirit of the season is underway – candies, decorations, tricks-or-treats, parties, jack-o-lanterns, and dress-ups. It’s the time of the year that children […]

Innovation: Top Fashion Designer Phillip Lim Expands Brand with New Comic Book Mobile App

Topics: Advertising, App Development, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Mobile, Social Media, Strategy, Technology, Web Design By: Dina Gachman
3.1PhillipLim-Comic-2

Top Fashion Designer Phillip Lim launched his clothing line in 2005, and his creations are staples in the pages of Vogue and on runways from New York to Paris to Milan. What Lim is doing to expand his brand is innovative and interesting, and whether you’re in the fashion industry or not, it’s worth checking […]