Key Questions to Ask Stakeholders for Big Data/BI Reporting Initiatives

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta

Big Data |Key Concepts in Data Analytics – Key Questions to Ask Stakeholders for Big Data/BI Reporting Initiatives Data, metrics, trends, information, dashboards, sales, leads, opportunities, and business decisions – do these words pique your interest? Throughout my career in the business analysis and business intelligence arena, I’ve helped the business make informed decisions through […]

Social Media: 10 Tips on Using Instagram to Market Your Business

Topics: Advertising, Branding, Business, Innovation, Inspiration, Marketing, Media & Entertainment, Social Media, Strategy, Technology By: Lauren Chan

Social Media: 10 Tips on Using Instagram to Market Your Business Though you may think 10 tips on using Instagram to market your business are all common knowledge, you would be surprised to learn how many business owners are not using the simple strategies—or Instagram, for that matter. Mark Zuckerberg’s billion-dollar acquisition of Instagram was […]

Social Games | 4 User Profiling Essentials for Branding and Apps Development

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Mobile Apps, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta

Are you turning your life into a game? Some consumers are. To some, life is just a game. With the recent, increased rise of gamification, companies are taking notice and using gamification-related activities and mobile devices to entice users to interact with their brands.  Gamification is an integration of game design concepts and mechanics into […]

New Screenwriting Technology Can Create Storyboards ForScripts

Topics: Advertising, App Development, Branding, Business, Creative, Culture, Design, Film, Filmmaking, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Movies, Strategy, Technology By: David Konow

It’s been a long time since screenwriting has relied on the typewriter. In fact, you often hear through the Hollywood grapevine that no one will even look at your script if you’re not using the right software, whether it’s Final Draft or Script Magic. For years I’ve contributed for several screenwriting publications, and I’ve often […]

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience

Topics: Advertising, Branding, Business, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Motivation, SEO, Strategy, Success, Technology By: Jackie Ta

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience Have you ever wondered if your packaging or logo will produce the right results? Have you ever been uncertain about whether creating a new feature or enhancing an existing feature for your product will be better? Have you ever got […]

The New Evolution of Superhero Costumes

Topics: Achievement, Branding, Business, Creative, Culture, Design, Film, Filmmaking, Ideas, Innovation, Media & Entertainment, Mobile Apps, Motivation, Movies, Strategy By: David Konow

With Man of Steel grossing a world-wide take of $235 million so far, comic book movies are still going strong, and they’re not going away any time soon. The success of modern day comic book movies shows that the genre has come a long way since the days of, say, the ‘60’s Batman TV show. […]

Will JJ Abrams Carry on Rod Serling’s Legacy?

Topics: Branding, Business, Careers, Creative, Culture, Film, Filmmaking, Innovation, Inspiration, Marketing, Media & Entertainment, Motivation, Movies, Perseverance, Success By: David Konow

We didn’t have the term “show runner” back in the day, but Rod Serling was absolutely one of the first. The Twilight Zone was his baby, and everybody knew he wasn’t just the host, but the key creative force behind it. So now that the news has come, via the Hollywood Reporter, that JJ Abrams […]

Social Media – Targeted Ads – Personal Assistant or Big Brother?

Topics: Advertising, Branding, Business, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta

Search Engines & Social Media| Targeted Ads – Personal Assistant or Big Brother? Technology has changed the way we are learning, shopping, sharing, connecting, and being entertained. As a result, search engines including AOL, Bing, Yahoo, and Google are discovering the latest and greatest goldmine with search engine marketing, advertising, and targeted ads. Major social […]

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments

Topics: Achievement, Advertising, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments The proliferation of videos to multiple platforms and device types makes it vital in today’s always-on, socially demanding and instantaneous connections. Delivering relevant, engaging content to the right audience, the right platforms, and the right devices has become essential. Video is […]

Top 10 Mobile Device Design Considerations to Implement for Your App

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, Strategy, Technology By: Jackie Ta

Are you using mobile as the face of engagement in today’s real-time social, hyper-connected world? With the proliferation of smartphones and tablets putting the power in the hands of global consumers who are now shaping mobile markets, mobile has manifested into a new system of engagement and changed the way brands operate. Brands are using […]