Social Games | 4 User Profiling Essentials for Branding and Apps Development

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Mobile Apps, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
ipad games soccer

Are you turning your life into a game? Some consumers are. To some, life is just a game. With the recent, increased rise of gamification, companies are taking notice and using gamification-related activities and mobile devices to entice users to interact with their brands.  Gamification is an integration of game design concepts and mechanics into […]

My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience

Topics: Advertising, Branding, Business, Culture, Events, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
Starbucks Logo Window Display

Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan which will include improving customer experience. Apparently, their aim is to increase customer loyalty, customer retention, and customer acquisition. Let’s take a […]

My Starbucks Reward™ and Customer Loyalty – 9 Tips to Positive Reinforcement

Topics: Advertising, Branding, Business, Culture, Events, Ideas, Leadership, Marketing, Motivation, Sales, Strategy By: Gregg Jaden
starbucks logo

Do you know that there are many factors that can degrade the health of your customer loyalty program and negatively impact customer experience and loyalty? Your email marketing campaign can also make or break your brand image. An example of this is delivering content at the wrong time during customer’s buying decision or sending a […]

Mobile | Can BlackBerry® Compete with Technology Giants and Regain Global Market Share? 5 Major Takeaways

Topics: App Development, Business, Design, Ideas, Innovation, Leadership, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, Strategy, Technology By: Jackie Ta
Market Share Blackberry

What do technology giants, Apple and Google, have in common? They are two of the major players that know how to disrupt markets with mobile devices and mobile engagement. As a result, they’re taking over a significant share of the smartphone marketplace with their innovative operating system and devices. Now, BlackBerry® wants to regain a […]

7 Encouraging Ways to Deal with Difficult Personalities

Topics: Business, Careers, Culture, Ideas, Inspiration, Leadership, Marketing, Media & Entertainment, Motivation, Perseverance, Sales, Success By: Jackie Ta
Nostalgic Boss worker sleeping

Have you ever felt the pulse beating, face-flushing, word-sputtering frustration and bewilderment of having to deal with egotistical, belligerent, hardcore bully? What about the frustration of dealing with negative Ned or Nancy? People pleaser?  Bad, incompetent bosses?  We all have to deal with these types of personalities (some more than others, unfortunately), and at times, […]

Game Apps Development | 14 Essentials for Building Your App Brand

Topics: Advertising, App Development, Branding, Business, Culture, Design, Ideas, Innovation, Leadership, Marketing, Media & Entertainment, Mobile, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Angry Birds iPad Game image

What do apps such as Angry Birds, Where’s My Water, Cut the Rope, and Fruit Ninja have in common and why are they so popular? They offer compelling game plays through easy to understand and fun to interact through an entertaining design. They set the bar for the way app games should be – simple […]

Mobile App Development – 6 Best User Experience (UX) Practices

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Leadership, Marketing, Media & Entertainment, Mobile, Strategy, Success, Technology, Web Design By: Jackie Ta
Mobile App Developers

Mobile device has become the iconic, instantaneous gadget of the moment. As a result, it warrants a user-friendly interface that speaks consumer’s language and enhances their user experience. Mobile UX presents you with the opportunity to invent new ways for your consumers to interact with your information and reinvent or create new experiences for them […]

Are you too Close to your Brand to see Clearly? 7 Essential Questions

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Gregg Jaden
Help-Branding

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a select few resist it. I always wondered why. Why is there resistance when our team has come up with a killer concept? No […]

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You

Topics: Advertising, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
two pigs talk about class

Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s emotions and relate to their current needs? It’s your humanness that sells…

Top 6 Motivators to Incorporate “Why?” in Everything You Do

Topics: Achievement, Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Inspiration, Leadership, Motivation, Perseverance By: Jackie Ta
Knowing Why

What great leaders, past and present, who you admire or inspire you? What do they have in common? Perhaps, they believe in their vision for their products or services and make their customers believe in it too. Simon Sinek, in his book How Great Leaders Inspire Everyone to Take Action, talks about how organizations of […]