New Screenwriting Technology Can Create Storyboards ForScripts

Topics: Advertising, App Development, Branding, Business, Creative, Culture, Design, Film, Filmmaking, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Movies, Strategy, Technology By: David Konow
Storyboard Sketch

It’s been a long time since screenwriting has relied on the typewriter. In fact, you often hear through the Hollywood grapevine that no one will even look at your script if you’re not using the right software, whether it’s Final Draft or Script Magic. For years I’ve contributed for several screenwriting publications, and I’ve often […]

My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience

Topics: Advertising, Branding, Business, Culture, Events, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
Starbucks Logo Window Display

Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan which will include improving customer experience. Apparently, their aim is to increase customer loyalty, customer retention, and customer acquisition. Let’s take a […]

My Starbucks Reward™ and Customer Loyalty – 9 Tips to Positive Reinforcement

Topics: Advertising, Branding, Business, Culture, Events, Ideas, Leadership, Marketing, Motivation, Sales, Strategy By: Gregg Jaden
starbucks logo

Do you know that there are many factors that can degrade the health of your customer loyalty program and negatively impact customer experience and loyalty? Your email marketing campaign can also make or break your brand image. An example of this is delivering content at the wrong time during customer’s buying decision or sending a […]

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience

Topics: Advertising, Branding, Business, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Motivation, SEO, Strategy, Success, Technology By: Jackie Ta
google logo building

Marketing | A New Online Approach to Using Consumer Surveys to Reach Your Target Audience Have you ever wondered if your packaging or logo will produce the right results? Have you ever been uncertain about whether creating a new feature or enhancing an existing feature for your product will be better? Have you ever got […]

The New Evolution of Superhero Costumes

Topics: Achievement, Branding, Business, Creative, Culture, Design, Film, Filmmaking, Ideas, Innovation, Media & Entertainment, Mobile Apps, Motivation, Movies, Strategy By: David Konow
Man of Steel Costume Stamp

With Man of Steel grossing a world-wide take of $235 million so far, comic book movies are still going strong, and they’re not going away any time soon. The success of modern day comic book movies shows that the genre has come a long way since the days of, say, the ‘60’s Batman TV show. […]

Will JJ Abrams Carry on Rod Serling’s Legacy?

Topics: Branding, Business, Careers, Creative, Culture, Film, Filmmaking, Innovation, Inspiration, Marketing, Media & Entertainment, Motivation, Movies, Perseverance, Success By: David Konow
Hollywood Sign Daytime

We didn’t have the term “show runner” back in the day, but Rod Serling was absolutely one of the first. The Twilight Zone was his baby, and everybody knew he wasn’t just the host, but the key creative force behind it. So now that the news has come, via the Hollywood Reporter, that JJ Abrams […]

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments

Topics: Achievement, Advertising, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta
Cinama Lens close up

Video Production | 11 Essentials for Maximizing the Return on Your Online Video Investments The proliferation of videos to multiple platforms and device types makes it vital in today’s always-on, socially demanding and instantaneous connections. Delivering relevant, engaging content to the right audience, the right platforms, and the right devices has become essential. Video is […]

7 Encouraging Ways to Deal with Difficult Personalities

Topics: Business, Careers, Culture, Ideas, Inspiration, Leadership, Marketing, Media & Entertainment, Motivation, Perseverance, Sales, Success By: Jackie Ta
Nostalgic Boss worker sleeping

Have you ever felt the pulse beating, face-flushing, word-sputtering frustration and bewilderment of having to deal with egotistical, belligerent, hardcore bully? What about the frustration of dealing with negative Ned or Nancy? People pleaser?  Bad, incompetent bosses?  We all have to deal with these types of personalities (some more than others, unfortunately), and at times, […]

Marketing Tools – Haiku Deck: Simple Presentations Right at Your Fingertips

Topics: Advertising, App Development, Branding, Business, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Motivation, Perseverance, Social Media, Strategy, Success, Technology, Web Design By: Dina Gachman
Haiku Deck

We all remember the days of laboring over intricate school projects, which then led to even more complex college presentations. Then, you enter the work world and creating and showing presentations takes on a whole new dimension. PowerPoint has its charms – or, more accurately, its uses – but diving into a PowerPoint presentation can […]

Social Media |12 Tips for Using Pinterest for Brand Engagement

Topics: Achievement, Advertising, Branding, Business, Creative, Design, Ideas, Inspiration, Marketing, Media & Entertainment, Motivation, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Pinterest blog article collage

Do you know how to use Pinterest to build and increase awareness, fuel viral sharing, acquire customer information, and reward customers and prospects while organically growing your customer base? With the growth of Pinterest’s popularity over the last year, brands are taking notice and action by being part of the curation. If your brand is […]