Key Questions to Ask Stakeholders for Big Data/BI Reporting Initiatives

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Data Analytics Analysis

Big Data |Key Concepts in Data Analytics – Key Questions to Ask Stakeholders for Big Data/BI Reporting Initiatives Data, metrics, trends, information, dashboards, sales, leads, opportunities, and business decisions – do these words pique your interest? Throughout my career in the business analysis and business intelligence arena, I’ve helped the business make informed decisions through […]

Social Media: 10 Tips on Using Instagram to Market Your Business

Topics: Advertising, Branding, Business, Innovation, Inspiration, Marketing, Media & Entertainment, Social Media, Strategy, Technology By: Lauren Chan
Instagram

Social Media: 10 Tips on Using Instagram to Market Your Business Though you may think 10 tips on using Instagram to market your business are all common knowledge, you would be surprised to learn how many business owners are not using the simple strategies—or Instagram, for that matter. Mark Zuckerberg’s billion-dollar acquisition of Instagram was […]

Social Games | 4 User Profiling Essentials for Branding and Apps Development

Topics: Advertising, App Development, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Mobile Apps, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
ipad games soccer

Are you turning your life into a game? Some consumers are. To some, life is just a game. With the recent, increased rise of gamification, companies are taking notice and using gamification-related activities and mobile devices to entice users to interact with their brands.  Gamification is an integration of game design concepts and mechanics into […]

My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience

Topics: Advertising, Branding, Business, Culture, Events, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
Starbucks Logo Window Display

Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan which will include improving customer experience. Apparently, their aim is to increase customer loyalty, customer retention, and customer acquisition. Let’s take a […]

Social Media – Targeted Ads – Personal Assistant or Big Brother?

Topics: Advertising, Branding, Business, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, SEO, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Search Bar Google Colors

Search Engines & Social Media| Targeted Ads – Personal Assistant or Big Brother? Technology has changed the way we are learning, shopping, sharing, connecting, and being entertained. As a result, search engines including AOL, Bing, Yahoo, and Google are discovering the latest and greatest goldmine with search engine marketing, advertising, and targeted ads. Major social […]

Mobile Apps – To App Or Not To App?

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Mobile Apps, Sales, Social Media, Strategy, Success, Technology, Web Design By: Dina Gachman
Broadwave App icons

Unless your business is centered around an app, you might think twice about creating one. “We’re not a huge corporation,” might be your line of thinking. “We don’t need to spend the money on something like that.” But come on now, it is 2013. Even small business that are not tech-centric should think about creating […]

Marketing Tools – Haiku Deck: Simple Presentations Right at Your Fingertips

Topics: Advertising, App Development, Branding, Business, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Motivation, Perseverance, Social Media, Strategy, Success, Technology, Web Design By: Dina Gachman
Haiku Deck

We all remember the days of laboring over intricate school projects, which then led to even more complex college presentations. Then, you enter the work world and creating and showing presentations takes on a whole new dimension. PowerPoint has its charms – or, more accurately, its uses – but diving into a PowerPoint presentation can […]

Game Apps Development | 14 Essentials for Building Your App Brand

Topics: Advertising, App Development, Branding, Business, Culture, Design, Ideas, Innovation, Leadership, Marketing, Media & Entertainment, Mobile, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Angry Birds iPad Game image

What do apps such as Angry Birds, Where’s My Water, Cut the Rope, and Fruit Ninja have in common and why are they so popular? They offer compelling game plays through easy to understand and fun to interact through an entertaining design. They set the bar for the way app games should be – simple […]

Brand Engagement | 4 Essentials to Breed Greater Social Media Fan Growth

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Sales, Social Media, Strategy, Success, Technology By: Jackie Ta
Social Media Graph

With a growing focus on social media, digital channels and mobile devices putting the power in the hands of billions of global consumers, brands are empowered to tap into social media to foster engagement with the social consumers for brand experience. Understandably, with this growth comes a growing pressure to deliver results that consumers have […]

Social Media |12 Tips for Using Pinterest for Brand Engagement

Topics: Achievement, Advertising, Branding, Business, Creative, Design, Ideas, Inspiration, Marketing, Media & Entertainment, Motivation, Sales, Social Media, Strategy, Success, Technology, Web Design By: Jackie Ta
Pinterest blog article collage

Do you know how to use Pinterest to build and increase awareness, fuel viral sharing, acquire customer information, and reward customers and prospects while organically growing your customer base? With the growth of Pinterest’s popularity over the last year, brands are taking notice and action by being part of the curation. If your brand is […]