Company: Top 6 Tips for Investing in Social Responsiveness

Topics: Advertising, Branding, Business, Social Media, Strategy By: Jackie Ta
Starbucks-Coffee-Outside

What do Microsoft, Starbucks, Target, and other socially-conscious companies have in common? They all are setting precedent on bringing social responsiveness to the forefront. They are aware that their company’s vitality depends on investing in causes that reflect their commitment to community service and at the same time, improve their top-line and bottom-line successes. They […]

Innovation: Top Fashion Designer Phillip Lim Expands Brand with New Comic Book Mobile App

Topics: Advertising, App Development, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Mobile, Social Media, Strategy, Technology, Web Design By: Dina Gachman
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Top Fashion Designer Phillip Lim launched his clothing line in 2005, and his creations are staples in the pages of Vogue and on runways from New York to Paris to Milan. What Lim is doing to expand his brand is innovative and interesting, and whether you’re in the fashion industry or not, it’s worth checking […]

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You

Topics: Advertising, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta
two pigs talk about class

Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s emotions and relate to their current needs? It’s your humanness that sells…

Top 9 Investments Your Company Should Make

Topics: Branding, Business, Ideas, Innovation, Motivation, Sales, SEO, Social Media, Technology By: Jackie Ta
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Why are investments so important? They are what drive your goals to reality. Determine what investments make sense for your business and monitor them to ensure that they still meet your business needs and financial goals. Investing in your company is the most important investment you can make. Know how to use these investments to […]

6 Simple Ways to Get Your Social Media-phobic Friends to Engage

Topics: Advertising, Branding, Business, Marketing, Social Media, Strategy By: Dina Gachman
Twitter Engage with Me

The term “shameless self promotion” often precedes people’s social media posts when they’re, well, promoting their business or brand. Until it becomes part of your daily work routine, asking people to share your material or your product can feel intrusive. In today’s world, though, it’s important to get over this fear – and fast. If […]

Social Media: 15 Tips for Successful Blogging

Topics: Advertising, Branding, Ideas, Inspiration, Marketing, Social Media, Strategy By: Jackie Ta
Tips for Blogging

How many times have you faced the blank screen, figuring out how to begin a piece of writing? Whether you’re a first time blogger or an experienced writer, the words are stuck somewhere between your brain and fingers…

Social Media: 10 Facebook User’s Personas Your Business Can Learn From

Topics: Achievement, Branding, Business, Creative, Ideas, Innovation, Marketing, Sales, Social Media, Strategy By: Jackie Ta
Persona for Social Media

Do you know that Facebook users are one of your best customers and subject matter experts to profile? They are a variety of diverse experiences with an amazing breadth of knowledge that may not be found in any textbook that you can learn from…

Social Media: 7 Tips for Using Social Media to Build your Knowledge Network

Topics: Achievement, Advertising, Branding, Business, Creative, Ideas, Leadership, Marketing, Perseverance, Social Media, Strategy By: Jackie Ta
Knowledge-Chinese-Calligraphy

Are you using social media to build your knowledge network and ultimately increase your value proposition? Tweeting, “LIKEing”, +1ing have all become the norm, and it’s critical to your marketing strategy how you use social media services to build your knowledge network…