6 Simple Ways to Get Your Social Media-phobic Friends to Engage

Topics: Advertising, Branding, Business, Marketing, Social Media, Strategy By: Dina Gachman
Twitter Engage with Me

The term “shameless self promotion” often precedes people’s social media posts when they’re, well, promoting their business or brand. Until it becomes part of your daily work routine, asking people to share your material or your product can feel intrusive. In today’s world, though, it’s important to get over this fear – and fast. If […]

Brand Makeover – Which Color is right for your Brand?

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Marketing, Sales, Strategy By: Danielle Parish
Branding and Color - The Importance of Color for your Brand

Do you know that colors can make your brand memorable?  Think about the story your colors tell.  Look at the fast food industry; what does its choice of colors tell you?  Red and yellow are universally used for branding in fast food franchises.  What would happen if another fast food place decide to use blue […]

Social Media: 15 Tips for Successful Blogging

Topics: Advertising, Branding, Ideas, Inspiration, Marketing, Social Media, Strategy By: Jackie Ta
Tips for Blogging

How many times have you faced the blank screen, figuring out how to begin a piece of writing? Whether you’re a first time blogger or an experienced writer, the words are stuck somewhere between your brain and fingers…

Social Media: 10 Facebook User’s Personas Your Business Can Learn From

Topics: Achievement, Branding, Business, Creative, Ideas, Innovation, Marketing, Sales, Social Media, Strategy By: Jackie Ta
Persona for Social Media

Do you know that Facebook users are one of your best customers and subject matter experts to profile? They are a variety of diverse experiences with an amazing breadth of knowledge that may not be found in any textbook that you can learn from…

4 Tips For Successful Creative Collaboration

Topics: Branding, Business, Careers, Creative, Culture, Events, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Strategy By: Dina Gachman
Collaboration

Finding the right collaborators is about as difficult, frustrating, and exhilarating as finding the love of your life.  And just as important. You wouldn’t want to jump into bed with just anybody, literally or metaphorically, so it’s important to first find someone you can trust and respect. Don’t be fooled by chiseled abs or a […]

Social Media: 7 Tips for Using Social Media to Build your Knowledge Network

Topics: Achievement, Advertising, Branding, Business, Creative, Ideas, Leadership, Marketing, Perseverance, Social Media, Strategy By: Jackie Ta
Knowledge-Chinese-Calligraphy

Are you using social media to build your knowledge network and ultimately increase your value proposition? Tweeting, “LIKEing”, +1ing have all become the norm, and it’s critical to your marketing strategy how you use social media services to build your knowledge network…

Top 11 Lessons to Learn from Team Sports and Apply to Your Business

Topics: Achievement, Business, Culture, Inspiration, Leadership, Motivation, Perseverance, Strategy By: Jackie Ta
Soccer Team Embrace

Have you ever wonder what makes leaders like Bill Gates and Steve Jobs so successful or what makes companies thrive? I have, and I thought what better way to describe what makes great leaders or companies thrive than to use sport analogy. In this article, I’ll talk about the UEFA Euro 2012 Soccer Semi-Finals and […]

Top 5 Tips to Having the Right Mindset

Topics: Achievement, Advertising, Branding, Business, Ideas, Leadership, Marketing, Motivation, Perseverance, Strategy By: Jackie Ta
5-tips-Change-your-mindset

“Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers, you cannot be successful or happy.” – Norman Vincent Peale In a related article I talked about creating a brand identity to reflect your true intended image and personality. Today, I want to talk about the type […]