Exposure and robust user experience is what this local Brand needed in addition to community penetration. Featuring custom image galleries, social plugins, top search engine rankings, injury library, and location finder.
This popular Sports Medicine Multi-Facility needed a face-lift, traffic and more leads for their new hires that were short a client roster. Broadwave was tasked to create an entire new user experience from strategic concept to completion, the challenge was clear. Create an online information highway for users that could easily search common injuries while they receive medical information at their fingertips.
Starting with Strategy and User experience planning, the Broadwave team took the “need information now” approach to the design and interactivity of the website. This project went above and beyond what any of Panther’s competition was doing as well as a methodical Organic SEO program implemented to gain number 1 rankings for their top keywords.
Utilizing a professional photoshoot for custom location finder galleries to give users a feel for how state of the art thier facilites are we were able to create a ‘virtual’ tour section. This section told a story of confidence and fullly equipped facilities while the user makes thier decision who to trust their health and healing choices with.
The story telling and strategy planning paid off for this brand while leads with 714% increased conversions. Users had a “good feel” for the level of physiotherapy to expect from this multi-clinic brand. Easily pulling up driving directions and detailed knowledge to assist in the treatment of their injuries and how best to treat them. Panther Sports Medicine has maintained top rankings on Google, Yahoo and MSN.