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Gregg Jaden

As the founder of Broadwave, Gregg Jaden has built an interactive marketing and web agency that focuses on aesthetics, web standards, SEO principles, usability, and trends to help companies make the most of their online and offline marketing campaigns. With extensive knowledge in sales, marketing, web, mobile apps, usability, top search engine rankings, and integrated backend database solutions, Gregg offers over 14 years of accomplishment-laden experience in internet marketing, e-Commerce, social marketing, web design, and web advertising strategies. Gregg Jaden specializes in driving achievement of the highest website traffic, branding and identity development, and website presence.

Gregg Jaden leads his team of experts in responding to changing market conditions and advancements in technology by integrating social media, social networking, video production, and mobile applications into an ever-expanding portfolio of products and services. As a marketer, Gregg applies proven marketing strategies to help companies define or re-invent their presence in the social sphere.

Blog Posts by Gregg Jaden

July 25, 2013

My Starbucks Reward™ and Customer Loyalty – 9 Tips to Positive Reinforcement

Topics: Advertising, Branding, Business, Culture, Events, Ideas, Leadership, Marketing, Motivation, Sales, Strategy By: Gregg Jaden
starbucks logo

Do you know that there are many factors that can degrade the health of your customer loyalty program and negatively impact customer experience and loyalty? Your email marketing campaign can also make or break your brand image. An example of this is delivering content at the wrong time during customer’s buying decision or sending a […]

June 24, 2013

Calgary Flood Aftermath Photos #yycflood #CalgaryFlood (Part 2 Photos)

Topics: Culture, Events By: Gregg Jaden
Shot of Elbow park bridge to Roxboro - the river levels are at a maximum still.

A few blocks from our Calgary office, the Roxboro Community was hit hard and most of it completely submersed by the raging waters of the Calgary Flood. It’s an eerie feeling walking through the debris in the Calgary community of Roxboro which borders along the Elbow River where restoration crews will be working through the […]

Calgary Flood Aftermath Photos #yycflood #CalgaryFlood (Part 1 Photos)

Topics: Business, Culture, Events, Perseverance By: Gregg Jaden
Roxboro Elbow River Bridge - Calgary Flood - High Water level - Debris downtown Calgary

Calgary’s Downtown core especially 4th Street SW near the Elbow River was one of the most affected areas of the flood. Officials predicted that it would likely be without power for days to come. Officials also reported that the Bow River and Elbow River would likely recede over the next 48 hours. Power outages continue […]

November 5, 2012

Tweet Your Way to Success – How to use Twitter Effectively

Topics: Advertising, Branding, Business, Marketing, Media & Entertainment, Mobile, Social Media, Strategy, Success, Technology By: Gregg Jaden

I often hear – “I don’t get twitter” from some of my clients friends and family. I used to “not get it” either, but once you “get it”, you would want to make Twitter part of your daily ritual. How to use Twitter Effectively If you maintain a perspective on why you are using twitter […]

October 26, 2012

Branding and Business: Packaging your way to 116 locations

Topics: Advertising, Branding, Business, Creative, Design, Ideas, Innovation, Inspiration, Marketing, Motivation, Sales, Strategy, Success, Technology By: Gregg Jaden

Invest More… Make More $$$. Whether you are a large company or a smaller company, taking your brand to the next level might be as simple as giving your customers a better experience. A decade before I became a marketing exec, I used to work for a major packaging manufacturer where I had the pleasure […]

October 2, 2012

8 Essential Techniques to Become a Professional Sales Guru

Topics: Achievement, Advertising, Branding, Business, Creative, Ideas, Inspiration, Marketing, Motivation, Sales By: Gregg Jaden

Have you ever wanted something from someone? Do you know what to say or do to get it? Everyone can get frustrated with the sales process – you, your customer, your prospects, and even onlookers. The key to success is to learn from people who have mastered sales and apply those lessons to your sales […]

October 1, 2012

Are you too Close to your Brand to see Clearly? 7 Essential Questions

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Gregg Jaden

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a select few resist it. I always wondered why. Why is there resistance when our team has come up with a killer concept? No […]

September 25, 2012

Unnatural Links Penalties in Full Force – What to do if you are Affected

Topics: Advertising, Business, Marketing, SEO, Strategy, Technology, Web Design By: Gregg Jaden

REPORT: Google still penalizing for unnatural links – What to do if you are affected… As you may already know, early this year Google had a mandate to reach out to the sites that might have had a poor link scheme and asked politely that site owners make corrections if they wanted their rankings back. […]