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October 1, 2012

Are you too Close to your Brand to see Clearly? 7 Essential Questions

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Gregg Jaden

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a select few resist it. I always wondered why. Why is there resistance when our team has come up with a killer concept? No […]

September 28, 2012

Top 10 Tips for Successful Social Media and Search Engine Optimization (SEO) Initiatives

Topics: Advertising, Branding, Business, Creative, Marketing, Media & Entertainment, Mobile, Sales, SEO, Social Media, Strategy, Technology, Web Design By: Jackie Ta

Do you know that social media is changing the way your website is optimized and ultimately how you should brand your company on search engine sites?  Social engagement and interaction on social media platforms builds brand awareness and loyalty that will ultimately pay off in the long term. Whether you’re a blogger, a site owner, […]

September 26, 2012

Creativity | Top 8 Tips for Creative Advertising

Topics: Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Marketing, Media & Entertainment, Motivation, Sales, Social Media, Strategy By: Jackie Ta

Man’s mind, stretched by a new idea, never goes back to its original dimensions – Oliver Wendell Holmes, Jr. There’s a global challenge of complexity due to changes in technology and a cultural shift to connectivity. Customers want a more creative and innovative solution. Show them your company is on the cutting edge of creativity. […]

September 25, 2012

Unnatural Links Penalties in Full Force – What to do if you are Affected

Topics: Advertising, Business, Marketing, SEO, Strategy, Technology, Web Design By: Gregg Jaden

REPORT: Google still penalizing for unnatural links – What to do if you are affected… As you may already know, early this year Google had a mandate to reach out to the sites that might have had a poor link scheme and asked politely that site owners make corrections if they wanted their rankings back. […]

Company: Top 6 Tips for Investing in Social Responsiveness

Topics: Advertising, Branding, Business, Social Media, Strategy By: Jackie Ta

What do Microsoft, Starbucks, Target, and other socially-conscious companies have in common? They all are setting precedent on bringing social responsiveness to the forefront. They are aware that their company’s vitality depends on investing in causes that reflect their commitment to community service and at the same time, improve their top-line and bottom-line successes. They […]

September 20, 2012

Innovation: Top Fashion Designer Phillip Lim Expands Brand with New Comic Book Mobile App

Topics: Advertising, App Development, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Mobile, Social Media, Strategy, Technology, Web Design By: Dina Gachman

Top Fashion Designer Phillip Lim launched his clothing line in 2005, and his creations are staples in the pages of Vogue and on runways from New York to Paris to Milan. What Lim is doing to expand his brand is innovative and interesting, and whether you’re in the fashion industry or not, it’s worth checking […]

September 13, 2012

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You

Topics: Advertising, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta

Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s emotions and relate to their current needs? It’s your humanness that sells…

Top 9 Investments Your Company Should Make

Topics: Branding, Business, Ideas, Innovation, Motivation, Sales, SEO, Social Media, Technology By: Jackie Ta

Why are investments so important? They are what drive your goals to reality. Determine what investments make sense for your business and monitor them to ensure that they still meet your business needs and financial goals. Investing in your company is the most important investment you can make. Know how to use these investments to […]

September 12, 2012

6 Simple Ways to Get Your Social Media-phobic Friends to Engage

Topics: Advertising, Branding, Business, Marketing, Social Media, Strategy By: Dina Gachman

The term “shameless self promotion” often precedes people’s social media posts when they’re, well, promoting their business or brand. Until it becomes part of your daily work routine, asking people to share your material or your product can feel intrusive. In today’s world, though, it’s important to get over this fear – and fast. If […]

Top 6 Motivators to Incorporate “Why?” in Everything You Do

Topics: Achievement, Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Inspiration, Leadership, Motivation, Perseverance By: Jackie Ta

What great leaders, past and present, who you admire or inspire you? What do they have in common? Perhaps, they believe in their vision for their products or services and make their customers believe in it too. Simon Sinek, in his book How Great Leaders Inspire Everyone to Take Action, talks about how organizations of […]