I am made of many layers. Each layer represents my inner self and outer self…how I perceive myself and how others perceive me. What’s important to me may or may not be important to others. We all have a sense of what’s important to us – our own personal philosophy – what drives us. Do […]
Do you know that colors can make your brand memorable? Think about the story your colors tell. Look at the fast food industry; what does its choice of colors tell you? Red and yellow are universally used for branding in fast food franchises. What would happen if another fast food place decide to use blue […]
Have you ever tried to start a cold car in the middle of a very cold winter? You hit the ignition, give it extra gas, and nothing happens. Whether you’re starting a new business endeavor, a new branding image, a new product, or even a new business proposition, you find that sometimes getting started is […]
Does your company have a brand personality? When your customers hear your company name or think about your brand, do they associate it with a personality, giving it human qualities? Here are some examples of positive traits that you would want to convey to the world…
How many times have you faced the blank screen, figuring out how to begin a piece of writing? Whether you’re a first time blogger or an experienced writer, the words are stuck somewhere between your brain and fingers…
Do you know that Facebook users are one of your best customers and subject matter experts to profile? They are a variety of diverse experiences with an amazing breadth of knowledge that may not be found in any textbook that you can learn from…
Are you using or planning to use social networking media to market and promote your business? Sites such as Facebook, Twitter, and Linkedin can help you do a customer breakdown. How? …
Finding the right collaborators is about as difficult, frustrating, and exhilarating as finding the love of your life. And just as important. You wouldn’t want to jump into bed with just anybody, literally or metaphorically, so it’s important to first find someone you can trust and respect. Don’t be fooled by chiseled abs or a […]
When we think about success, whom do we think about? Steve Jobs, Bill Gates, Oprah, Kobe Bryant, Martin Luther King Jr. or Bruce Lee; just to name a few. The list of successful people is endless. At times we may find ourselves sitting and marveling at their accomplishments, wonder how they became so successful. Well, […]
Are you using social media to build your knowledge network and ultimately increase your value proposition? Tweeting, “LIKEing”, +1ing have all become the norm, and it’s critical to your marketing strategy how you use social media services to build your knowledge network…