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Category: Strategy

November 30, 2012

5 Branding Tips to Incorporate Social Media and SEO into Your Marketing Roadmap

Topics: Advertising, Branding, Business, Ideas, Inspiration, Marketing, SEO, Social Media, Strategy, Success, Web Design By: Jackie Ta

What is branding and how does it fit in with your business image? It’s all about how you fit current technologies into your business roadmap. It means creating a unique name and consistent image for a product, good, or service through advertising campaigns. Its aim is to be a differentiated presence in the market that […]

November 20, 2012

Denny’s Comedy Creative Ad Campaign w/ David Koechner and Jason Bateman

Topics: Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Strategy, Web Design By: Dina Gachman

You can still rent out billboard space or bus benches to advertise your business, but gone are the days when you have to solely rely on hand-painted signs saying things like, “Wilson Family General Store: We Have Candy!” Times have changed and the ad game has evolved too. Sure you can still have someone stand […]

November 5, 2012

Tweet Your Way to Success – How to use Twitter Effectively

Topics: Advertising, Branding, Business, Marketing, Media & Entertainment, Mobile, Social Media, Strategy, Success, Technology By: Gregg Jaden

I often hear – “I don’t get twitter” from some of my clients friends and family. I used to “not get it” either, but once you “get it”, you would want to make Twitter part of your daily ritual. How to use Twitter Effectively If you maintain a perspective on why you are using twitter […]

Mobile Strategy | 9 Essentials to Building an Engaging Branded Mobile Site

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Marketing, Mobile, Sales, Strategy, Technology, Web Design By: Jackie Ta

Imagine that you have a great mobile vision for your product and services; so do your competitors. How can you perform just as well as your competitors and even outperform them in sales and consumer engagements? Do you know what it takes to succeed on execution of your mobile vision? Don’t be one of those […]

October 30, 2012

Mobile Apps | 6 Essential Steps to Build Engaging Mobile Apps

Topics: App Development, Branding, Business, Creative, Design, Ideas, Innovation, Marketing, Mobile, Strategy, Technology, Web Design By: Jackie Ta

Mobile is without a doubt “hot” in the social media sphere, retail space, and entertainment arena. Do you know that “the next big thing” in mobile devices or platforms may be just around the corner at any given time? Are you prepared and ready? Mobile-savvy consumers are using mobile apps as part of their shopping, […]

October 26, 2012

Branding and Business: Packaging your way to 116 locations

Topics: Advertising, Branding, Business, Creative, Design, Ideas, Innovation, Inspiration, Marketing, Motivation, Sales, Strategy, Success, Technology By: Gregg Jaden

Invest More… Make More $$$. Whether you are a large company or a smaller company, taking your brand to the next level might be as simple as giving your customers a better experience. A decade before I became a marketing exec, I used to work for a major packaging manufacturer where I had the pleasure […]

8 Innovative Ways to Use Facebook for Relationship Building and Brand Engagement

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Sales, Social Media, Strategy, Technology By: Jackie Ta

Social Media. Can you think of a hotter topic for brand engagement right now? Social media has become a galvanizing force on branding, marketing, and advertising. Its use by you and users can positively or negatively impact your brand’s image. The key is to invest in social media wisely and smartly for positive engagement. It’s […]

October 11, 2012

Mobile Apps: 9 Consumers’ Perceptions to Consider for Creating a Great Mobile User Experience

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Marketing, Media & Entertainment, Mobile, SEO, Social Media, Strategy, Technology, Web Design By: Jackie Ta

New digital technology can never completely replace print copies. Magazines are in the best position to join the digital world because their content is valued by readers. When it comes to magazines, there are many reasons to invest in digital apps as well as reasons to continue subscribing or reading print versions. Do you know […]

Mobile Apps: 8 Tips for Creating a Mobile Presence and a Great Mobile User Experience (Brand’s Perspective)

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Sales, Social Media, Strategy, Technology, Web Design By: Jackie Ta

With the advancement in mobile and social technologies, customers and consumers alike are expecting convenient products and services that offer immediacy, simplicity, and efficiency through a fast, contextual, visually appealing media experience. Mobile has become the manifestation of a cultural shift where the virtual world is controlling the real world. It’s an ideal world for […]

Mobile Apps: Top 8 Uses for QR Codes to Drive Sales, Increase Brand’s Awareness, and Connect with Customers

Topics: Advertising, App Development, Branding, Business, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Sales, Strategy, Technology By: Jackie Ta

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” — Wayne Gretzky Do you have this mindset when marketing and selling your products and services?  In this era of mobile technology, access to real-time information and instant connections is reinventing the way we […]