Social Media: 15 Tips for Successful Blogging

Topics: Advertising, Branding, Ideas, Inspiration, Marketing, Social Media, Strategy By: Jackie Ta

How many times have you faced the blank screen, figuring out how to begin a piece of writing? Whether you’re a first time blogger or an experienced writer, the words are stuck somewhere between your brain and fingers.

Choosing a topic can be just as daunting as choosing the words that will capture your intended audience’s attention. To get started, think of a topic that’s currently generating a lot of discussion. Choose relevant topics that not only strike a chord with you but also appeal to your desired audience. This can be current events, technology news, latest trends, etc. Ask yourself – “Does it serve the needs of the reader?” As you start to key your thoughts into words, you found that the screen is no longer blank. That’s great. You now have words to build on. Start capturing all your thoughts no matter how scattered they are. You’ll be surprised at how many of these scattered pieces end up in your final draft.

So, you’ve decided to start a blog. Congratulations on making this decision. With social media popularity, it may prove to be one of the best self marketing decisions you’ve made.

What does writing a good blog means? Invest in words that generate thoughts, feelings, and encourage your readers to like and share:

  1. Know your goal for blogging. Before you start to blog, determine what you’re trying to accomplish with your blog. Is it simply for SEO (Search Engine Optimization) purposes? Is it to share your knowledge? Is it to increase your online visibility? To gain customers? To get the words out there? Understanding your goals will help you write a blog that will sell.
  2. Craft a compelling title. Your title should tell them what your blog is about. Optimize your title by using keywords or phrases that are search engine friendly.
  3. Start with a hook to pull them in. The title of your blog may capture someone’s attention, but it’s the first sentence that will intrigue them to continue reading. Start off with a quote or a question.
  4. Tell a story to compel their interest. Instead of only telling them facts that will bore them, tell a story that will resonate with them and generate stimulating participation. Tell a story that sells your readers on the value of your expertise. If you’re selling a product or service, tell them why your story is important and how you plan to bring value to them. The real value derived from telling a compelling story is the discussions.
  5. Be clear and concise. Your words should be readily understood by the readers. Don’t aim to impress them with your fancy words. Instead, aim to express clearly. You don’t want your readers baffled and annoyed that they have to fight their way through the verbiage to find the hidden meaning. Make sure all your words flow. Confusion leads to doubt. If your readers couldn’t understand, how likely would they return to your site to read another article or blog? You’ll end up losing them. Be clear and concise enough that readers can understand and act on the information after reading it only once. If at all possible, use simple and straightforward expression.
  6. Use the right words. People’s attention span is short online. Don’t give the perception that you’re adding fluff or rambling. If the extra words do not add value to your blog, leave them out. Create potent posts with the least amount of words that communicate the important details.
  7. Proofread. It’s so important to proofread your writing to ensure a clear, error-free content. Think of blogging as an advertisement. If you’re writing about a topic related to your area of expertise, a spelling mistake or any minor grammatical error may cast a hint of doubt in the readers’ or visitor’s minds that you’re not thorough and your work is not top-notched or high quality. Have someone proofread it.
  8. Optimize. Help visitors find your blog by using key words and key word phrases in your post title and within your post content.
  9. Blog regularly. To create a good following, keep blogging. The more you blog, the more traffic you’ll get. Thanks to search engines and social outlet, you’ll be known for what you’ve written, blogged, or tweeted about. Soon, you’ll create your worth as a blogger.
  10. Add links and hyperlinks. Insert links to your blog and blog page to help your visitors navigate to different pages within your site, to your other blogs, or to other related articles. Recommend other posts that inspire you or the topic you’re writing about. This will help you expand your online visibility. The more user-friendly your blog site is, the more likely your visitors will come back.
  11. Include pictures. Nowadays, social networking demands a more personal presence or exchange. No longer is it all just about words. A picture speaks a thousand words and can catch your visitor’s eyes. Post pictures so that they can recognize the topic visually.
  12. Be personable. Let them get to know you and your expertise. Add your picture. Write as if you’re talking to a friend. Let them feel like they know you. Blogs devoid of pictures and personality will not generate as much loyal followings as those that contain visuals. Pictures, along with engaging blogs, keep people interested.
  13. Choose the right blogging platform. Tumblr platform, very self-explanatory, is good for a beginning blogger. For more serious blogger, WordPress will be ideal. Choose the one that’s best for you and what you want to accomplish.
  14. Follow me. Give them an option to subscribe to your blog. It’s another way to get them plugged into what’s going on.
  15. Add social media links. How else would you get your words and ultimately your worth spread? Your blog experience gets even better when your visitor like or share your blog and when you share your blog on Facebook and Twitter. Your blog goes social. Remember, it’s a way for you and for them to start a conversation with their friends. Friends are most likely to read liked pages. Before long, you will generate a loyal following.

The more you write blogs, the more you become aware of the topics that are hot to your visitors and followers.

Always keep this in mind when blogging: To operate more effectively in the virtual world, you should focus more on how your words are viewed and perceived by your audience. Your words will become attached to you, your brand, or your company. Make those words a positive reflection of what you want the world to see.

Good luck with your blog. Let me know about your experience.

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