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January 8, 2013

Marketing | 7 Music Essentials to Convey Your Brand’s Story

Topics: Advertising, Branding, Business, Creative, Culture, Design, Events, Ideas, Inspiration, Marketing, Media & Entertainment, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta

The age of digital, social media, and mobile has disrupted the music world giving the entertainment industry massive opportunities to stretch comfortably into cyberspace while ushering in a new era for fans, followers, artists, retailers, and businesses. Do you know what it would take to chart a course through this terrain while connecting your target […]

November 20, 2012

Denny’s Comedy Creative Ad Campaign w/ David Koechner and Jason Bateman

Topics: Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Strategy, Web Design By: Dina Gachman

You can still rent out billboard space or bus benches to advertise your business, but gone are the days when you have to solely rely on hand-painted signs saying things like, “Wilson Family General Store: We Have Candy!” Times have changed and the ad game has evolved too. Sure you can still have someone stand […]

October 1, 2012

Are you too Close to your Brand to see Clearly? 7 Essential Questions

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Gregg Jaden

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a select few resist it. I always wondered why. Why is there resistance when our team has come up with a killer concept? No […]

September 28, 2012

Top 10 Tips for Successful Social Media and Search Engine Optimization (SEO) Initiatives

Topics: Advertising, Branding, Business, Creative, Marketing, Media & Entertainment, Mobile, Sales, SEO, Social Media, Strategy, Technology, Web Design By: Jackie Ta

Do you know that social media is changing the way your website is optimized and ultimately how you should brand your company on search engine sites?  Social engagement and interaction on social media platforms builds brand awareness and loyalty that will ultimately pay off in the long term. Whether you’re a blogger, a site owner, […]

September 26, 2012

Creativity | Top 8 Tips for Creative Advertising

Topics: Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Marketing, Media & Entertainment, Motivation, Sales, Social Media, Strategy By: Jackie Ta

Man’s mind, stretched by a new idea, never goes back to its original dimensions – Oliver Wendell Holmes, Jr. There’s a global challenge of complexity due to changes in technology and a cultural shift to connectivity. Customers want a more creative and innovative solution. Show them your company is on the cutting edge of creativity. […]

September 13, 2012

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You

Topics: Advertising, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta

Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s emotions and relate to their current needs? It’s your humanness that sells…