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January 8, 2013

Marketing | 7 Music Essentials to Convey Your Brand’s Story

Topics: Advertising, Branding, Business, Creative, Culture, Design, Events, Ideas, Inspiration, Marketing, Media & Entertainment, Motivation, Sales, Strategy, Success, Technology, Web Design By: Jackie Ta

The age of digital, social media, and mobile has disrupted the music world giving the entertainment industry massive opportunities to stretch comfortably into cyberspace while ushering in a new era for fans, followers, artists, retailers, and businesses. Do you know what it would take to chart a course through this terrain while connecting your target […]

November 30, 2012

5 Branding Tips to Incorporate Social Media and SEO into Your Marketing Roadmap

Topics: Advertising, Branding, Business, Ideas, Inspiration, Marketing, SEO, Social Media, Strategy, Success, Web Design By: Jackie Ta

What is branding and how does it fit in with your business image? It’s all about how you fit current technologies into your business roadmap. It means creating a unique name and consistent image for a product, good, or service through advertising campaigns. Its aim is to be a differentiated presence in the market that […]

September 20, 2012

Innovation: Top Fashion Designer Phillip Lim Expands Brand with New Comic Book Mobile App

Topics: Advertising, App Development, Branding, Business, Creative, Design, Events, Ideas, Innovation, Marketing, Mobile, Social Media, Strategy, Technology, Web Design By: Dina Gachman

Top Fashion Designer Phillip Lim launched his clothing line in 2005, and his creations are staples in the pages of Vogue and on runways from New York to Paris to Milan. What Lim is doing to expand his brand is innovative and interesting, and whether you’re in the fashion industry or not, it’s worth checking […]

September 13, 2012

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You

Topics: Advertising, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta

Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s emotions and relate to their current needs? It’s your humanness that sells…

September 11, 2012

Brand Makeover – Which Color is right for your Brand?

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Marketing, Sales, Strategy By: Danielle Parish

Do you know that colors can make your brand memorable?  Think about the story your colors tell.  Look at the fast food industry; what does its choice of colors tell you?  Red and yellow are universally used for branding in fast food franchises.  What would happen if another fast food place decide to use blue […]

August 27, 2012

Branding: Top 4 Brand Images to Emulate

Topics: Advertising, Branding, Business, Inspiration, Leadership, Marketing, Motivation By: Jackie Ta

Does your company have a brand personality? When your customers hear your company name or think about your brand, do they associate it with a personality, giving it human qualities? Here are some examples of positive traits that you would want to convey to the world…