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October 11, 2012

Mobile Apps: 8 Tips for Creating a Mobile Presence and a Great Mobile User Experience (Brand’s Perspective)

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Sales, Social Media, Strategy, Technology, Web Design By: Jackie Ta

With the advancement in mobile and social technologies, customers and consumers alike are expecting convenient products and services that offer immediacy, simplicity, and efficiency through a fast, contextual, visually appealing media experience. Mobile has become the manifestation of a cultural shift where the virtual world is controlling the real world. It’s an ideal world for […]

September 13, 2012

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You

Topics: Advertising, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta

Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s emotions and relate to their current needs? It’s your humanness that sells…

September 11, 2012

Brand Makeover – Which Color is right for your Brand?

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Marketing, Sales, Strategy By: Danielle Parish

Do you know that colors can make your brand memorable?  Think about the story your colors tell.  Look at the fast food industry; what does its choice of colors tell you?  Red and yellow are universally used for branding in fast food franchises.  What would happen if another fast food place decide to use blue […]