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November 20, 2012

Denny’s Comedy Creative Ad Campaign w/ David Koechner and Jason Bateman

Topics: Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Mobile, Strategy, Web Design By: Dina Gachman

You can still rent out billboard space or bus benches to advertise your business, but gone are the days when you have to solely rely on hand-painted signs saying things like, “Wilson Family General Store: We Have Candy!” Times have changed and the ad game has evolved too. Sure you can still have someone stand […]

October 5, 2012

Mobile and Sociability: 8 Innovative Ways to Mobile Branding While Connecting with Consumers

Topics: Advertising, App Development, Branding, Business, Culture, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Social Media, Strategy, Technology By: Jackie Ta

Mobile devices are rapidly changing the media industry. Consumers are more demanding, vocal, socially active, expecting on-demand information, customized user experiences, and mobile apps that entertain them, enhance their daily routine, and connect them.  All of these expectations exist because they now have the means to voice their opinions, share their ideas and daily happenings, […]

September 25, 2012

Company: Top 6 Tips for Investing in Social Responsiveness

Topics: Advertising, Branding, Business, Social Media, Strategy By: Jackie Ta

What do Microsoft, Starbucks, Target, and other socially-conscious companies have in common? They all are setting precedent on bringing social responsiveness to the forefront. They are aware that their company’s vitality depends on investing in causes that reflect their commitment to community service and at the same time, improve their top-line and bottom-line successes. They […]