Mobile Apps: Top 8 Uses for QR Codes to Drive Sales, Increase Brand’s Awareness, and Connect with Customers

Topics: Advertising, App Development, Branding, Business, Events, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Sales, Strategy, Technology By: Jackie Ta

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” — Wayne Gretzky Do you have this mindset when marketing and selling your products and services?  In this era of mobile technology, access to real-time information and instant connections is reinventing the way we […]

Mobile: 7 Mobile Advertising Must-Do’s for Great User Experience

Topics: Advertising, App Development, Branding, Business, Marketing, Mobile, Sales, Strategy By: Jackie Ta

Increasing in mobile usage has put mobile at the forefront of a cultural shift to a new way of thinking for marketers and brands. Mobile advertising does not, and cannot, fit into the traditional marketing mindset. This shift inspires brands to think differently, ignite new ideas, and translate them into a winning and clickable advertisement. […]

Are you too Close to your Brand to see Clearly? 7 Essential Questions

Topics: Advertising, Branding, Business, Creative, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Gregg Jaden

At Broadwave, we work with many types of verticals and diverse business models that are specifically tailored to our clients’ operations. Most clients run with our concepts and marketing plans while a select few resist it. I always wondered why. Why is there resistance when our team has come up with a killer concept? No […]