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September 5, 2013

Social Media: 10 Tips on Using Instagram to Market Your Business

Topics: Advertising, Branding, Business, Innovation, Inspiration, Marketing, Media & Entertainment, Social Media, Strategy, Technology By: Lauren Chan

Social Media: 10 Tips on Using Instagram to Market Your Business Though you may think 10 tips on using Instagram to market your business are all common knowledge, you would be surprised to learn how many business owners are not using the simple strategies—or Instagram, for that matter. Mark Zuckerberg’s billion-dollar acquisition of Instagram was […]

February 18, 2013

Marketing Tools – Haiku Deck: Simple Presentations Right at Your Fingertips

Topics: Advertising, App Development, Branding, Business, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Motivation, Perseverance, Social Media, Strategy, Success, Technology, Web Design By: Dina Gachman

We all remember the days of laboring over intricate school projects, which then led to even more complex college presentations. Then, you enter the work world and creating and showing presentations takes on a whole new dimension. PowerPoint has its charms – or, more accurately, its uses – but diving into a PowerPoint presentation can […]

February 2, 2013

Brand Engagement | 4 Essentials to Breed Greater Social Media Fan Growth

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Inspiration, Marketing, Media & Entertainment, Sales, Social Media, Strategy, Success, Technology By: Jackie Ta

With a growing focus on social media, digital channels and mobile devices putting the power in the hands of billions of global consumers, brands are empowered to tap into social media to foster engagement with the social consumers for brand experience. Understandably, with this growth comes a growing pressure to deliver results that consumers have […]

November 5, 2012

Tweet Your Way to Success – How to use Twitter Effectively

Topics: Advertising, Branding, Business, Marketing, Media & Entertainment, Mobile, Social Media, Strategy, Success, Technology By: Gregg Jaden

I often hear – “I don’t get twitter” from some of my clients friends and family. I used to “not get it” either, but once you “get it”, you would want to make Twitter part of your daily ritual. How to use Twitter Effectively If you maintain a perspective on why you are using twitter […]

October 11, 2012

Mobile Apps: 8 Tips for Creating a Mobile Presence and a Great Mobile User Experience (Brand’s Perspective)

Topics: Advertising, App Development, Branding, Business, Creative, Design, Ideas, Innovation, Marketing, Media & Entertainment, Mobile, Sales, Social Media, Strategy, Technology, Web Design By: Jackie Ta

With the advancement in mobile and social technologies, customers and consumers alike are expecting convenient products and services that offer immediacy, simplicity, and efficiency through a fast, contextual, visually appealing media experience. Mobile has become the manifestation of a cultural shift where the virtual world is controlling the real world. It’s an ideal world for […]

September 28, 2012

Top 10 Tips for Successful Social Media and Search Engine Optimization (SEO) Initiatives

Topics: Advertising, Branding, Business, Creative, Marketing, Media & Entertainment, Mobile, Sales, SEO, Social Media, Strategy, Technology, Web Design By: Jackie Ta

Do you know that social media is changing the way your website is optimized and ultimately how you should brand your company on search engine sites?  Social engagement and interaction on social media platforms builds brand awareness and loyalty that will ultimately pay off in the long term. Whether you’re a blogger, a site owner, […]

September 26, 2012

Creativity | Top 8 Tips for Creative Advertising

Topics: Advertising, Branding, Business, Creative, Culture, Ideas, Innovation, Marketing, Media & Entertainment, Motivation, Sales, Social Media, Strategy By: Jackie Ta

Man’s mind, stretched by a new idea, never goes back to its original dimensions – Oliver Wendell Holmes, Jr. There’s a global challenge of complexity due to changes in technology and a cultural shift to connectivity. Customers want a more creative and innovative solution. Show them your company is on the cutting edge of creativity. […]

September 13, 2012

Social Media and Branding: Top 9 Tips to Let Your Online Visibility Do the Selling for You

Topics: Advertising, Branding, Business, Ideas, Innovation, Inspiration, Leadership, Marketing, Motivation, Sales, Social Media, Strategy By: Jackie Ta

Do you have an online presence that’s all heart? That is, does your marketing campaign appeal to people’s emotions and relate to their current needs? It’s your humanness that sells…

Top 9 Investments Your Company Should Make

Topics: Branding, Business, Ideas, Innovation, Motivation, Sales, SEO, Social Media, Technology By: Jackie Ta

Why are investments so important? They are what drive your goals to reality. Determine what investments make sense for your business and monitor them to ensure that they still meet your business needs and financial goals. Investing in your company is the most important investment you can make. Know how to use these investments to […]

September 12, 2012

6 Simple Ways to Get Your Social Media-phobic Friends to Engage

Topics: Advertising, Branding, Business, Marketing, Social Media, Strategy By: Dina Gachman

The term “shameless self promotion” often precedes people’s social media posts when they’re, well, promoting their business or brand. Until it becomes part of your daily work routine, asking people to share your material or your product can feel intrusive. In today’s world, though, it’s important to get over this fear – and fast. If […]