My Starbucks Rewards™ Creditability Challenged, Affecting Customer Experience
Topics: Advertising, Branding, Business, Culture, Events, Leadership, Marketing, Motivation, Sales, Social Media, Strategy
Do you know how your brand can create a differentiated offering and positively impact the perception of your loyalty program? The CEO of Starbucks recently went on CNBC to reveal Starbucks’ 5-year plan which will include improving customer experience. Apparently, their aim is to increase customer loyalty, customer retention, and customer acquisition. Let’s take a […]