I am made of many layers. Each layer represents my inner self and outer self…how I perceive myself and how others perceive me. What’s important to me may or may not be important to others. We all have a sense of what’s important to us – our own personal philosophy – what drives us. Do […]
Does your company have a brand personality? When your customers hear your company name or think about your brand, do they associate it with a personality, giving it human qualities? Here are some examples of positive traits that you would want to convey to the world…
Finding the right collaborators is about as difficult, frustrating, and exhilarating as finding the love of your life. And just as important. You wouldn’t want to jump into bed with just anybody, literally or metaphorically, so it’s important to first find someone you can trust and respect. Don’t be fooled by chiseled abs or a […]
When we think about success, whom do we think about? Steve Jobs, Bill Gates, Oprah, Kobe Bryant, Martin Luther King Jr. or Bruce Lee; just to name a few. The list of successful people is endless. At times we may find ourselves sitting and marveling at their accomplishments, wonder how they became so successful. Well, […]
“Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers, you cannot be successful or happy.” – Norman Vincent Peale In a related article I talked about creating a brand identity to reflect your true intended image and personality. Today, I want to talk about the type […]